Tebow Ad a Win for Focus on the Family

by | Feb 9, 2010 | Charisma Archive

Focus on the Family president Jim Daly said the ministry’s
Web site was “crashing” the day after its hotly debated pro-life ad featuring Tim
Tebow aired during the Super Bowl.

The site experienced 40 times its normal volume of traffic,
drawing 50,000 unique visitors and 500,000 hits, according to USA Today.
Daly said the site would have crashed had Focus not beefed up its servers last
week.

“I’m amazed at the ripple effect that this has caused,” Daly
said during Tuesday’s Focus on the Family radio broadcast. “We had one
goal in doing the ad and that was to open up the dialogue about the issue of
life … and I think we accomplished that with God’s grace.”

The commercial shows Pam Tebow talking about her “miracle
baby” who “almost didn’t make it into this world.” In the version that aired
during the Super Bowl, the ad ends with the Heisman Trophy winner tackling his
mom. (See ad below.)

Daly said his group won long before the ad even aired.
Before the commercial had been seen, a coalition of women’s groups including
the National Organization for Woman called for CBS to pull the ad because of
its pro-life message, making Focus the center of a media frenzy.

Alterian SM2, a software marketing company that monitors
social media, reported that between Dec. 1 and Monday at 3 a.m., Focus on the
Family generated more Super Bowl advertising-related conversations on social
media than any other advertiser, according to USA Today.

The comments were mostly negative at first, prompting
Americans United for Life Action created a “Support Tebow’s Super Bowl
Ad” Facebook page that had attracted 230,000 fans as of Monday.

After the commercial aired Sunday, positive responses
outnumbered negative ones 53 percent to 47 percent, according to Alterian SM2.

“The buzz since the ad aired has been nothing but,
‘What was all the controversy about?'” Gary Schneeberger, vice president
of ministry communications for Focus on the Family, told the ministry’s CitizenLink
newsletter. “This wasn’t political. This wasn’t advocacy. This wasn’t
controversial. It’s an inspirational story about a mother and son who love each
other.”

Jehmu Greene, president of The Women’s Media Center, said
the commercial was “benign” but that it “tried to hide Focus on the
Family’s intolerant and divisive agenda.” She added that she was surprised that
it and the Snickers ads showed women being tackled by football players.

“Snickers rags on older people by comparing lagging players
to Betty White and Abe Vigoda and then slamming them into the ground,” she
wrote in a blog Monday. “The Focus on the Family ad tried a strange stab at
humor when Tim Tebow sacked his own mother. Not funny, just unsettling.”

Focus tells the rest of the Tebows’ story on its Web site,
where two versions of the commercial are posted. During her pregnancy, Pam
Tebow got sick while on mission trip to the Philippines and was advised to
abort her fifth child because doctors feared the medication she was given had
caused irreversible damage. She ignored the doctors’ advice and gave birth to
Tim. 

“I believe we need women and men to choose life more often
than we are today,” Daly said Tuesday. “And that’s something we can do now. We
don’t need to wait for Roe v. Wade to be turned over. We need to make that
irrelevant. We need couples, women, to say, ‘I want to give that baby a
chance.’ We’re a good enough nation to do that. And so that was the goal of our
ad.”

 

{youtube}6BIOTItUwvk{/youtube}

 

CHARISMA NEWSLETTERS

Stay up-to-date with current issues, Christian teachings, entertainment news, videos & more.

The latest breaking Christian news you need to know about as soon as it happens.

Prophetic messages from respected leaders & news of how God is moving throughout the world. 


MORE FROM CHARISMA

The Church Revived: 3 Keys to the Emerging Move of God

The Church Revived: 3 Keys to the Emerging Move of God

During the past two years, I believe the church at large has been in a season of returning to God. Repentance is crucial when it comes to revival. Scripture shows a clear pattern that repentance precedes the outpouring of the Holy Spirit (see Joel 2:12-28 and Acts...

How Divine Wrestling Changes Our Identity

How Divine Wrestling Changes Our Identity

All of us at some point will hit a place of getting the wind knocked out of us. We all experience unexpected detours and times when there seems to be no way out. But there is One who lives in us, the Lord Jesus Christ, who gives us the strength to overcome obstacles....

Spirit-Filled Pastor: How Does God Lead Us Today?

Spirit-Filled Pastor: How Does God Lead Us Today?

Whether it is the Spirit leading or forbidding in the book of Acts, or the Spirit leading throughout Christian history, it’s clear that the leading of the Spirit is important. In the Old Testament, it appears that the Spirit of God could be withdrawn completely from...

Joyce Meyer: Keys to Winning Your Race in Life

Joyce Meyer: Keys to Winning Your Race in Life

Everyone has a race to run. That just means we all have a life to live. The apostle Paul says in Hebrews 12:1 (NIV), “Therefore...let us throw off everything that hinders and the sin that so easily entangles. And let us run with perseverance the race marked out for...

Prophetic Word: The Lord Says, ‘I Am the Consuming Fire’

Prophetic Word: The Lord Says, ‘I Am the Consuming Fire’

God says that during this season, He is turning up the heat, finding the gold and bringing His refining fire. Job makes a powerful statement of faith as he says of the Lord, "When he has tried me, I shall come out as gold." God knew Job's heart and Job knew the heart...

What Is ‘The One Thing’ God Wants From You?

What Is ‘The One Thing’ God Wants From You?

In 1971, I was invited to spend one month in Singapore at a new institute that had been started by John Haggai. It was still in the formative stages then—a place where Asian church leaders would be trained and challenged to witness for Christ. Today, more than 40...

RECENT ARTICLES

Bill Johnson: Reformers Are Arising to Transform Our World for Christ

Throughout history, reformers have lived with the conviction of the superiority of the gospel of Jesus Christ to transform individual lives, communities, and ultimately, nations. Recently I had the...
37 Prayers for the Suffering Persecuted Church

37 Prayers for the Suffering Persecuted Church

It was a Pentecost bloodbath and most Christians never heard about it. More than 50 Christians were killed in one of the deadliest terror attacks on Nigerians this year. Scores of gunmen rushed in to kill Christians in the midst of worship. All told, over 360 million...

The United States: Birthed in Prophetic Symbolism

The United States: Birthed in Prophetic Symbolism

One of the most amazing facts about the Founding Fathers of our nation is this: The one referred to as the "voice" of the revolution (John Adams) and the one referred to as the "pen" of the revolution (Thomas Jefferson) both died on the same day—July 4, 1826—exactly...

Why Did God Give ‘This’ to Me?

Why Did God Give ‘This’ to Me?

It’s a question I frequently hear. It’s one I’ve asked. And maybe it’s one you’ve asked, too. The question is, “God, why did You give this to me?” This can be any number of issues, from emotional or psychological struggles to symptoms or sicknesses, disabilities or...

No Evil Can Stop What God Has Planned

No Evil Can Stop What God Has Planned

I sense it. And I perceive a growing number of people in massive proportions sense the increasing momentum of power and might worldwide. Something is on the horizon—something more eerie and ominous than what the people of the world have ever before experienced. Even...

Pin It on Pinterest