‘David After Dentist’– A Viral Phenomenon

by | Feb 12, 2009 | Blogs, The Strang Report

Technology is amazing, and I sometimes marvel at the way I can Google a subject and in seconds have thousands of possibilities. Initiating a Google search often takes less time than it does for me to open a Word document on my own computer.

One of the most interesting aspects of technology is viral marketing. This phrase refers to the spreading of information through the Internet almost as a virus spreads, passing from person to person without any seeming pattern.

In the old days we would have called this “word of mouth.” Anyone who is in marketing knows that it is the best form of advertising. For example, most of the books I personally read are those that are recommended to me by someone whose opinion I trust.

{youtubejw width=”250″ height=”200″}txqiwrbYGrs{/youtubejw}

We’ve seen an example of viral marketing up-close-and-personal this week with the phenomenal response to a video called “David after Dentist.” It was shot by David’s dad, David DeVore, the husband of Tessie DeVore, who is the executive vice president of our Book Group and who has worked with me for 16 years. I’ve known Tessie and her husband, David, since before they were married, and of course I’ve known their son David and his younger brother Will since they were each born.

Last May little David had to have a tooth surgically removed at the dentist. He was afraid of the experience, so his dad suggested that he videotape the entire day’s events with his new Flip video camera. After the procedure, when little David was seated in the car for the ride home, he was still woozy from the anesthesia.

The clip of his reactions to the medication is very funny. David, his dad, showed it to me and my wife as well as a few other friends, and we thought it was humorous. But I’ll admit it never occurred to me that the video might become an Internet phenomenon.

As time passed David, the father, put it on his Facebook page and tried to send it to a few friends. Not all of his friends and family are on Facebook, so he decided to put it on YouTube to make it easier to share the link. He posted it on Friday, January 30, with no idea that it would take off. He did no promotion or e-mail blast to let anyone know the video was there; all he did was put it on the site.

Within three days after it was posted on YouTube the number of hits on the video had risen to a quarter of a million. Within a day or two after that the number was up to a million. As I write this, it’s nearing nine million.

In addition to the YouTube hits, the video has received a write-up in the Wall Street Journal, Time magazine and the Gainesville Sun. It has also been aired on TV on The O’Reilly Factor, VH1, Fox News, CNN, E! and a number of local shows as well as on the radio. Tonight it will be on Inside Edition.

I’ve included links for anyone who is interested in this phenomenon.

In light of the example of David’s video, I’m wondering how I can get some viral marketing going on the Strang Report. Currently I have 15,280 subscribers, and I would like to double that number in the next 90 days. Will you help me create a buzz and expand my list by e-mailing it to people you know? Also, give me your feedback about things you’d like me to cover and let me know whether you like the blog or not.

Please leave your comments, and thank you for helping me invite new people to read my report.

Steve Strang is founder and publisher of Charisma.

CHARISMA NEWSLETTERS

Stay up-to-date with current issues, Christian teachings, entertainment news, videos & more.

The latest breaking Christian news you need to know about as soon as it happens.

Prophetic messages from respected leaders & news of how God is moving throughout the world. 


MORE FROM CHARISMA

Beware of Satan’s Deceitful Imitations

Beware of Satan’s Deceitful Imitations

During the week as I drive to my office, I almost always turn on the local radio station and listen to the news. On a recent morning, one of the main stories being covered was about a well-known musical artist who was suing a lesser-known artist for imitating them on...

It’s Time to Drain the False Prophetic Swamp

It’s Time to Drain the False Prophetic Swamp

I believe there  are many more false prophets than true ones in America. I applaud Mario Murillo, who came out and exposed the wokeness of Christianity today. The "prophetic" swamp must be drained. The degree of goofiness and tomfoolery in the false prophetic camp is...

Do You Follow God Out of Fear?

Do You Follow God Out of Fear?

https://www.youtube.com/watch?v=BTiiiTUQYKM&t=24s People are either saved by experiencing His goodness (Romans 2:4) or by the fear of being cast into hell (Jude 23). Jesus told us He is the only way of salvation and sadly, many people say they don’t believe Him....

Outspoken Christian Actress Cindy Williams Dead at 75

Outspoken Christian Actress Cindy Williams Dead at 75

Cindy Williams, the hit actress known for playing Shirley Feeney on the sitcom "Laverne & Shirley," has died according to a statement released from her family. After battling a short illness Williams died at the age of 75. Williams was outspoken about her...

Cindy Jacobs: ‘God is Awakening and He’s Bringing Revival’

Cindy Jacobs: ‘God is Awakening and He’s Bringing Revival’

There is little doubt that Christian persecution is accelerating throughout the globe. People throughout the world are dying every day for the gospel of Christ, while others must endure great hardship because of their faith. Many Christians leaders have drawn a...

Prophecy: Get Caught Up in the Coming Revival Wave

Prophecy: Get Caught Up in the Coming Revival Wave

The Australian Prophetic Council met in early January to discuss, prophesy and weigh the word of the Lord for 2023. While not all individual words are captured here, there are key themes and major points that were established out of the mouth of many witnesses. Our...

RECENT ARTICLES

Franklin Graham Issues Stern Warning: ‘Judgment is Coming’

Evangelist Franklin Graham delivered powerful remarks before Friday's 50th annual March For Life event, warning "judgment is coming" and urging Christians to "lift up" Jesus' name to reach a lost...
Chick-Fil-A’s Dan Cathy: ‘We’re Here to Glorify God’

Chick-Fil-A’s Dan Cathy: ‘We’re Here to Glorify God’

Avid Chick-fil-A fans were recently served up yet another reason to love the iconic fast-food brand, as former CEO Dan Cathy spoke in-depth about the company's quest to "glorify God." Cathy, now chair of the board after his son Andrew Truett Cathy became CEO in 2021,...

Why Christians Need to Declare a ‘No Competition Zone’

Why Christians Need to Declare a ‘No Competition Zone’

We’re in the height of sports competition time around the world, aren’t we? In the United States we are getting all ramped up towards the Super Bowl. And then in the basketball world, it’s March Madness. Then somewhere along the way, it’s The Master’s golf tournament,...

How to Enter Heaven’s Courtroom For Spiritual Warfare

How to Enter Heaven’s Courtroom For Spiritual Warfare

This article was first released by Curt Landry Ministries. Note: This is the second of a two-part series of articles. When you enter heaven's courtroom to do spiritual warfare, you are asking that the will of God, what is written in His books, be released from heaven...

Prophecy: A Year of Revival, Prosperity and Taking the Land

Prophecy: A Year of Revival, Prosperity and Taking the Land

As we have already entered into 2023, here are some prophetic thoughts about this year. This year has clearly been marked by the Lord as a time to prosper, to take back land and to see His glory. As we fully embrace a kingdom mindset, we will see these things take...

Pin It on Pinterest