What the Super Bowl Taught Us About Tim Tebow

by | Feb 5, 2014 | Man

One of the most intriguing things about the nature of pop culture and media is that a brand can be successful if the person isn’t successful in their chosen industry.

The reality is that this is now the situation Tim Tebow finds himself in. This good, God-fearing man born to Christian missionaries has been unsuccessful on the football field, yet he can teach marketers a thing or three about how to succeed even when you don’t win.

It’s clear that Tebow wants to play football, but his image has always been about being bigger than football. While building his brand, the world came to know Tebow as a straightlaced, hardworking person and an overall great guy. He was so popular that the New York Jets traded for him without having much of a clue what they planned to do with him.

He didn’t fit, so he moved on to something other than football. But what? Ironically, the most recent iteration of Tebow is that of a wise-cracking, fun-loving 20-something. This brand image comes courtesy of a just-released Super Bowl commercial.

Tebow as a laid back dude who can laugh at himself? Who saw that coming? His friends and teammates, likely, but this is not a side of Tebow that the general public has seen before. Hopefully this will allow Tebow to keep spreading light as one of the good guys. Tim Tebow, a man of faith, is seemingly a hero. Even though he won’t be throwing any touchdowns in the near future, all fans of life should be rooting for him.

The lesson here for brands is to be aware of what the public is saying about you—and when the time is right, connect with it, own it and, if you can, join in on the joke. (And let’s all keep rooting for Tim Tebow.)

Ronn Torossian is one of America’s most prolific and respected public relations experts. Torossian is the founder, president and CEO of 5W Public Relations, one of the 25 largest independent American PR firms.

CHARISMA NEWSLETTERS

Stay up-to-date with current issues, Christian teachings, entertainment news, videos & more.

The latest breaking Christian news you need to know about as soon as it happens.

Prophetic messages from respected leaders & news of how God is moving throughout the world. 


MORE FROM CHARISMA

Why God Will Sometimes Hesitate to Give Your Mountain

Why God Will Sometimes Hesitate to Give Your Mountain

Recently, I was having a discussion over coffee with a group of friends when one of them asked the question: “Can you believe how much the world has changed in what seems to be a very short time?” My answer was: “Yes. Yes, I have no problem believing how much the...

8 Reasons for You to Speak in Tongues

8 Reasons for You to Speak in Tongues

If a person were to ask, “Why speak in tongues?” couldn’t we also ask, “Why pray?” The Word of God shows a definite value in praying with an unknown tongue. Jesus tells us that “it is necessary always to pray” (Luke 18:1, MEV). Later, in speaking of prayer, Paul...

What ‘The Jetsons’ and Cindy Jacobs Prophetically Got Right

What ‘The Jetsons’ and Cindy Jacobs Prophetically Got Right

Just as the 1960s cartoon The Jetsons depicted a future full of video phones, robotics and Google-style office space, some modern-day prophets have prophesied about a future full of exposing corruption, fighting for individual freedom and shining a light on truth. One...

The Blueprints for Building a Powerful and Abundant Life for Jesus

The Blueprints for Building a Powerful and Abundant Life for Jesus

Have you ever seen blueprints? If not, blueprints are detailed drawings, containing specifications approved by the builder of a home. A blueprint fully outlines the quality of the materials needed to build a stable and trustworthy home. For a Christian, the Bible is...

9 Reasons Why God Never Tries to Prove His Existence

9 Reasons Why God Never Tries to Prove His Existence

God is self-authenticating. He never tries to prove His existence because it is already evident through the created order. Since He is the only objective being, all other living and nonliving objects emanate from His creative fiat word hence all reasoning (different...

How Prophetic Evangelism Is Impacting Change in Today’s Culture

How Prophetic Evangelism Is Impacting Change in Today’s Culture

Dr. Candice Smithyman, host of Manifest His Presence on the Charisma Podcast Network, recently interviewed apostle Stacey Campbell, founder of Shiloh Global about how prophecy can impact today’s culture. Apostle Campbell is passionate about teaching young people and...

RECENT ARTICLES

Joyce Meyer’s Daughter: ‘I Tried Until I Almost Died!’

https://www.youtube.com/watch?v=xc14ip0XyOw Growing up as the daughter of Dave and Joyce Meyer, Sandra McCollom knew about God’s goodness and unconditional love. “At eight years old, I remember...
Prophet: 10 Essential Guardrails for Hearing God’s Voice

Prophet: 10 Essential Guardrails for Hearing God’s Voice

In the journey of hearing God's voice today effectively and accurately, you need the practical and personal work of the Holy Spirit. Jesus clearly told his followers that those who hear His words and put them into practice are wise! "Whoever hears these sayings of...

Prophetic Vision: Three Tables Are Set

Prophetic Vision: Three Tables Are Set

Recently as I was worshipping the Lord, I went into a vision where I could see I was in a dark and very deep valley. It was nighttime, and the valley was surrounded by tall mountains. On the top of each I could see the outlines of men and instinctively knew they were...

Is He a God of Wrath or a God of Love?

Is He a God of Wrath or a God of Love?

Do you think the God of the Old Testament is a God of wrath, and the God of the New Testament is a God of love? The truth is that God is the same throughout the entire Bible. His wrath and His love are revealed in both the Old and the New Testaments. So why, then, did...

How You Can Have a Perfect Heart

How You Can Have a Perfect Heart

Your heart is the most important part of you. It’s not only a physical organ that keeps your blood pumping, but when the Bible refers to the heart, it’s talking about who you really are. Each person has an inner and an outer life. There’s the person we show to...

Pin It on Pinterest

[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]