How Wendy’s Slogan, ‘Where’s the Beef?’ Can Encourage Church Revival, Restoration

John F. Kennedy once said, “Change is the law of life, and those who look only to the past and present are certain to miss the future.”

One of the great difficulties prophetic churches face is the actual implementation of the vision they proclaim. Within our social media-saturated universe, there is a tendency to quickly latch on to the trending buzzwords of popular movements to ensure we are relevant or advancing. Although we may sincerely desire change, we are often oblivious to the kind of legitimate challenges that arise when attempting to break out of old mindsets and systems. We end up engaging in what I call “prophetic parroting”: the rehearsal of revelation with little strategy of application.

In the mid-1980s Wendy’s launched its memorable marketing campaign designed to rebuff the criticism made by its competitors that their new “single burger” was too small. Wendy’s brilliantly landed a counter punch, pointing to the size of their competitors burgers, asking, “Where’s the beef?” insinuating that competing burgers were basically all bread.

The slogan “Where’s the beef?” evolved into a cultural catch-phrase when questioning the substance of claims made about one’s products or ideas. It strikes me as the perfect question we need to periodically ask ourselves. Is what we say we are, truly what we are in practice?

Prophetic vision inherently begs for change. It proclaims a new day marked by the working of Holy Spirit inaugurating a fresh new thing in a new way. Even if gradual, there should be signs that the invisible which has apprehended us is being made visible through our obedience.

Are we really apostolic churches? Are we truly prophetic? Is our church really in revival? These questions must have candid answers. If we continue to just talk about a new church era without embracing the necessary changes to advance into it, then maybe what we are serving up is all bread and no beef. Trust me, this generation can taste the difference. {eoa}

Kathy Bichsel is an apostle, prayer leader, speaker and revivalist with more than 30 years of ministerial experience. Armed with a mandate to “awaken the nations to the knowledge of His glory,” Kathy has crossed denominational, cultural and generational lines cultivating a culture of honor and unity among leaders in the body of Christ. She ministers with a burning passion to see believers activated, encouraged and released in the exercising of their spiritual gifts and the manifestation of their destinies. Her ministry both locally and around the world has been marked by freedom, the prophetic and the tangible glory of God being made manifest in her services. In her book, Radical Rising Remnant, Kathy shares God’s vision for the only way to live a Christian life: sold-out, radical and ready.