Evangelical Millennials Are More Engaged in Faith Communities Than Other Generations

by | May 15, 2019 | Culture

Millennials are much more likely to be engaged in their faith than other generations, according to a new study of evangelicals commissioned by Dunham+Company and conducted by WPA Intelligence.

Fifty-three percent of the study respondents who self-identify as evangelicals say they attend church once a week or more. However, of the three adult generations, 61% of Millennial evangelicals indicated at least weekly church attendance compared to 54% of Boomers and Matures and 44% of Gen X ers.

“Millennials are often believed to be disengaged in their faith, but this study shows that those Millennials who identify as evangelicals are more engaged in their faith than other generations,” says Rick Dunham, founder and CEO of Dunham+Company, which helps charitable organizations worldwide with their fundraising, marketing and media strategies. “This mirrors our study from 2017, which showed that Millennials generally are as likely to engage in religious attendance compared to other generations, with this current study showing a much higher engagement among those who identify as evangelicals.”

When it comes to charitable giving, 71% of evangelicals say they give to charitable organizations annually, compared to 55% of the general population, according to the Philanthropy Panel Study, 2001-2015. According to the Dunham+Company latest study, the largest generational group that gives the most annually continues to be Boomers and Matures at 78%. But, Millennials are surpassing Gen Xers in giving to charities annually with 68% of Millennials saying they do compared to 63% of Gen Xers.

About 1 in 5 (19%) of all respondents say they will be contributing more to charities in the coming year. However, the younger the generation, the more likely they are to increase their giving. Thirty-four percent of Millennials said they would be giving more compared to 21% of Gen Xers and only 12% of Boomers/Matures.

In addition, 24% of those who attend services once a week or more said they would increase their giving, and 26% of those who give online say the same, while only 15% of those who give through the mail.

A plurality of evangelicals (40%) say they prefer to give online through the church’s website or a mobile app, while that drops to 32% for those who prefer to give by check or through the mail.

And not surprisingly, the younger the generation, the more likely they are to give online. Sixty-two percent of Millennials prefer to do so compared to 50% of Gen Xers and 25% of the Boomer/Matures.

“Once again, the data demonstrates how vital it is for churches to not only facilitate online giving, but to ensure congregants know how to give online,” says Dunham. “If the plurality of congregants are saying they prefer to give online, churches need to promote and encourage that every week.”

In looking at the importance of the charitable tax deduction in influencing how much evangelicals give, once again, the younger the generation, the more likely the tax deduction influences the amount they give. While 40% of Boomers and Matures indicated that the charitable tax deduction would influence how much they gave, 53% of Gen Xers felt the same way, with 63% of Millennials indicating as such.

“From church attendance, to giving and an intent to give more in the coming year, evangelical Millennials demonstrate they are highly engaged in their faith,” said Dunham. “It’s also important to note that while a plurality of evangelicals now prefer to give online, nearly 2 out of 3 Millennials prefer that way of giving, which has significant implications for how churches facilitate giving.”

The study was part of a WPA Intelligence study of 1,000 self-identified evangelical Christians nationwide. All respondents were contacted via an online panel. Interviews were conducted online April 3-9, 2019. The survey was stratified based on age, gender, ethnicity and region. A sample of 1,000 has a margin of error of plus or minus 3.1% at the 95% confidence level.

CHARISMA NEWSLETTERS

Stay up-to-date with current issues, Christian teachings, entertainment news, videos & more.

The latest breaking Christian news you need to know about as soon as it happens.

Prophetic messages from respected leaders & news of how God is moving throughout the world. 


MORE FROM CHARISMA

Have We Departed From the  Simplicity of Christ?

Have We Departed From the Simplicity of Christ?

Recently I heard a pastor say the following: "When I was pastoring and saw little fruit, I began to call those with potential to reach others for Christ to our home and to mentor them one on one. That's where massive growth happened in the people." Local pastors and...

Take the Fight to the Enemy, Before He Strikes at You

Take the Fight to the Enemy, Before He Strikes at You

Read Time: 3 Minutes 7 Seconds “When the Philistines heard that they had anointed David king over Israel, all the Philistines went up to seek out David; and when David heard of it, he went down to the stronghold,” (2 Sam. 5:17). When David heard that he was under...

Joyce Meyer: Becoming a Prisoner of Hope

Joyce Meyer: Becoming a Prisoner of Hope

Read Time: 3 Minutes 56 Seconds God is good. And He has a good plan for each of our lives. No matter what may be going on right now, God’s plan is unfolding. In the meantime, Romans 12:12 tells us to “be joyful in hope, patient in affliction, faithful in prayer,”...

Victimized By Gaslighting? 5 Steps to Finding Freedom

Victimized By Gaslighting? 5 Steps to Finding Freedom

Read Time: 2 minutes 26 seconds The term "gaslighting" has gone viral across social media this year and Merriam-Webster chose it as their word-of-the-year, saying searches for the word spiked 1,740% in 2022 alone. We're breaking down what the Bible has to say about...

WATCH: Vlad Savchuck: Life, Health and the Bible

WATCH: Vlad Savchuck: Life, Health and the Bible

https://www.youtube.com/watch?v=oZdzLoS3wCM During a recent visit to @HungryGeneration, Pastor Vlad Savchuk asked Bill Wiese to comment on his personal experience applying the Word of God to his own life and health. These same principals hold true for all who read and...

RECENT ARTICLES

Miraculous Divine Intervention Birthed by Thanksgiving and Praise

Read Time: 4 Minutes 2 Seconds When I first became a believer in 1970, my mother was one of my first “converts," giving her heart to Jesus as soon as I shared with her the beauty, the power and the...
I’m Going Defcon G on the Enemy

I’m Going Defcon G on the Enemy

Read Time: 1 Minute 32 Seconds The last six years have been the best of times and the worst of times. I’ve seen more death, destruction, disease and devastation than I care to remember. I’ve also seen the hand of God move in extraordinary ways. Indeed, sometimes I...

Prophetic Vision: ‘Now is the Time of Your Healing’

Prophetic Vision: ‘Now is the Time of Your Healing’

Read Time: 3 Minutes 41 Seconds I was remembering a time when my husband and I were praying over friends who had been in a situation for many years that had caused deep trauma to their souls. As we were praying for them, I became aware of an angel standing over them...

5 Ways to Improve Your Emotional and Spiritual Health

5 Ways to Improve Your Emotional and Spiritual Health

Read Time: 4 Minutes 50 Seconds Do you believe the Lord is concerned about your emotional and spiritual health? He is. He wants you to know how to improve your emotional and spiritual health to be resilient in turbulent times. One of the most powerful things you can...

Pin It on Pinterest