MTV Squashes Pro-Life Group’s Commercials

by | May 17, 2011 | Charisma Archive

MTV has banned a media campaign of life-affirming, call-for-help commercials
produced by Heroic Media which were scheduled to run on the network during May
2011.

MTV notified the press of their decision to pull the call-for-help
commercials on May 5, but did not inform Heroic Media until the following
afternoon.

An MTV sales representative who notified Heroic Media’s
advertising agency of the decision indicated that MTV President Stephen
Friedman made the decision.

According to the sales representative, MTV,
“Was in the works with doing a partnership with Planned Parenthood and different
opportunities for PSA’s when he decided that he did not want to run Heroic Media
on MTV.”

Last month, MTV partnered with Planned Parenthood on a
promotion called “Get Yourself Tested,” which was promoted on both MTV and
Planned Parenthood’s websites.

Planned Parenthood reported performing
332,278 abortions in the United States in 2009. On their website, MTV has listed
Planned Parenthood as an adoption referral resource. Planned Parenthood made 977
adoption referrals in 2009.

The newly ‘banned’ commercial, which has
been running on MTV since May of 2010 is called “We Can Help” and features a
young woman struggling with an unexpected pregnancy. The script follows:

Young Woman: “I’m pregnant.”
Adult Woman: “It happens.”
Young Woman:
“I’m afraid.”
Adult Woman: “That’s normal.”
Young Woman: “I’m worried. My
boyfriend’s scared, my parents are mad.”
Adult Woman: “Get a grip, people.
You’re not alone. We can help.”

Jeannie Kedas, senior vice president at MTV Networks, issued the following
official statement to Heroic Media seven days after giving it to the press,
“Upon further review, it was hard for us to separate some of the recent tactics
of the organization behind the ads themselves, so we have opted to not accept
them for air at this time.”

Heroic Media has asked MTV to reconsider
this decision and allow Heroic Media and other organizations to make women aware
of hopeful alternatives to abortion.

Heroic Media is a faith-based
non-profit that reduces abortion by creating a culture of life through
television, billboard and internet advertising which connect women in crisis
with life-affirming pregnancy centers. In communities where Heroic Media’s
commercials have run consistently, abortions have dropped by as much as 20 percent.

{youtube}cfu3ZebO4HM{/youtube}

CHARISMA NEWSLETTERS

Stay up-to-date with current issues, Christian teachings, entertainment news, videos & more.

The latest breaking Christian news you need to know about as soon as it happens.

Prophetic messages from respected leaders & news of how God is moving throughout the world. 


MORE FROM CHARISMA

What Is ‘The One Thing’ God Wants From You?

What Is ‘The One Thing’ God Wants From You?

In 1971, I was invited to spend one month in Singapore at a new institute that had been started by John Haggai. It was still in the formative stages then—a place where Asian church leaders would be trained and challenged to witness for Christ. Today, more than 40...

37 Prayers for the Suffering Persecuted Church

37 Prayers for the Suffering Persecuted Church

It was a Pentecost bloodbath and most Christians never heard about it. More than 50 Christians were killed in one of the deadliest terror attacks on Nigerians this year. Scores of gunmen rushed in to kill Christians in the midst of worship. All told, over 360 million...

The Man Who Spent 23 Minutes in Hell: The People I Saw in Hell

The Man Who Spent 23 Minutes in Hell: The People I Saw in Hell

In 1998, God gave me a life-changing vision of hell. I receive many questions about my experience from people all over the world, but one question I'm often asked is, "Who did you see in hell?" There are others who say they've had an experience like mine, and they...

The United States: Birthed in Prophetic Symbolism

The United States: Birthed in Prophetic Symbolism

One of the most amazing facts about the Founding Fathers of our nation is this: The one referred to as the "voice" of the revolution (John Adams) and the one referred to as the "pen" of the revolution (Thomas Jefferson) both died on the same day—July 4, 1826—exactly...

RECENT ARTICLES

Why Did God Give ‘This’ to Me?

It’s a question I frequently hear. It’s one I’ve asked. And maybe it’s one you’ve asked, too. The question is, “God, why did You give this to me?” This can be any number of issues, from emotional or...
No Evil Can Stop What God Has Planned

No Evil Can Stop What God Has Planned

I sense it. And I perceive a growing number of people in massive proportions sense the increasing momentum of power and might worldwide. Something is on the horizon—something more eerie and ominous than what the people of the world have ever before experienced. Even...

Curt Landry: 6 Ways to Open Your Heart and Mind to God’s Voice

Curt Landry: 6 Ways to Open Your Heart and Mind to God’s Voice

We are told that we must listen to God’s voice when we need to make important decisions. What does the Bible say about hearing God’s voice? How do we apply this to our everyday lives? 7 Bible Verses About Hearing God’s Voice “So then faith comes by hearing, and...

Pin It on Pinterest