'Expelled' Has 'Robust' Opening

by | Apr 22, 2008 | Charisma Archive

'Expelled: No Intelligence Allowed' finished at No. 9 in its opening weekend. The documentary-style film took in $3.2 million from 1,052 theaters to crack the top 10.
 
'Expelled' Has 'Robust' Opening
[04.22.08] Expelled: No Intelligence Allowed finished at No. 9 in its opening weekend, according to BoxOfficeMojo.com. The documentary-style film, which challenges Charles Darwin's theory of evolution and tapped into the Christian retail channel to help promote the launch, took in $3.2 million from 1,052 theaters to crack the top 10.

Premise Media Corporation-the film producers-hired Motive Entertainment, which handled much of the grass-roots marketing of Mel Gibson's The Passion of The Christ, to reach out to faith-based communities.
Hosted and co-written by comedian, economist and author Ben Stein, Expelled-which generated media attention for its controversial topic-received mixed reviews.

Expelled… fared better than prerelease tracking had signaled,” The Los Angeles Times observed. “Its opening was robust for a documentary, though it was far from the Michael Moore-type blockbuster the producers had been hoping for. … But it could dwarf forecasts with even a fraction of the faith-based crowd that turned The Passion of The Christ into a cultural phenomenon in 2004.”

With production and marketing budgets in the single-digit millions, Expelled had the widest documentary release ever, the Times reported.

Gary Weyel, marketing and communications strategist for The Parable Group, told Christian Retailing that Parable “has been working with our stores to help promote the film.”

Motive Entertainment sent all 190 Parable stores resource materials designed for students, teachers, pastors, youth leaders and organizations to help build awareness, said Weyel, noting that the resource kits included a leader's guide, poster, flier and video trailer.

“By providing some simple tools to help stores reach out to their community, we hope to both promote the film and provide a link to the local store for any related product sales in the future,” he said.–Eric Tiansay

CHARISMA NEWSLETTERS

Stay up-to-date with current issues, Christian teachings, entertainment news, videos & more.

The latest breaking Christian news you need to know about as soon as it happens.

Prophetic messages from respected leaders & news of how God is moving throughout the world. 


MORE FROM CHARISMA

Charisma Highlights: Is Serial Killer Jeffrey Dahmer in Heaven?

Charisma Highlights: Is Serial Killer Jeffrey Dahmer in Heaven?

Following are snippets of the top stories posted on charismamag.com over the past week. We encourage you to visit the links to read the stories in full. Is Serial Killer Jeffrey Dahmer in Heaven? Is it possible that behind the pearly gates of heaven there are...

10 Ways to Practice Gratitude With Your family This Thanksgiving

10 Ways to Practice Gratitude With Your family This Thanksgiving

This month we are entering a season which, in the United States, has been devoted to gratitude and thanksgiving for 400 years! While the Thanksgiving holiday has had a long and varied history within the United States, the practice of devoting sacrificial offerings,...

Don’t Let Ungratefulness Turn You Into a Spoiled American

Don’t Let Ungratefulness Turn You Into a Spoiled American

My frequent trips to developing nations always help me adjust my attitude. Just when I start to feel spoiled and entitled, I meet people from places like Congo, India and Honduras—and I realize just how blessed I am. This happened to me again last week during a trip...

The Power of Being Thankful

The Power of Being Thankful

One of the best ways to show God we love Him is to be thankful. When we express our deep gratitude to Him, it actually invites His presence onto our lives. Being thankful also neutralizes the enemy and brings victory into our situations no matter what the outcome....

Get Off Your Pew!

Get Off Your Pew!

As God’s clock inches closer to the final hour before His return, many people find themselves filled with angst, anxiety and despair. People are not sleeping well, many have fallen into depression and are feeling hopeless. These are the very days that we have been...

The Great Commission Can Set Us Free from Responsibility

The Great Commission Can Set Us Free from Responsibility

Read Time: 4 Minutes 28 Seconds While all of the stories we read in the Torah are meaningful, sometimes the events we read about can seem to hold more relevance, especially for those of us who are followers of Yeshua (Jesus) as Messiah. One such event is the calling...

RECENT ARTICLES

The Church’s Role in Preserving Freedom of Speech in America

Read Time: 3 Minutes 17 Seconds The controversy surrounding Kyrie Irving and his post of a tweet that claims the Jews in Israel are not the real Jews—that Black Africans are the real Jews—raises...
Count Your Blessings, For God Indeed is Good

Count Your Blessings, For God Indeed is Good

Read Time: 4 Minutes 42 Seconds Thanksgiving Day is just a few days away for U.S. Americans. It is a favorite holiday—perhaps only exceeded by Christmas—to gather with family and friends to watch parades, play (American) “football” and eat delicious food—often from...

Is Serial Killer Jeffrey Dahmer in Heaven?

Is Serial Killer Jeffrey Dahmer in Heaven?

https://www.youtube.com/watch?v=iFbfS03JkKY&t=1s Read Time: 3 Minutes, 10 Seconds Is it possible that behind the pearly gates of heaven there are murderers, pedophiles and cannibals walking along the streets of gold? We are taught in the book of Romans, "That if...

Pin It on Pinterest