February 1 is a significant day for our company. It’s the day we drop the name "Strang Communications" which we have been using for nearly 30 years and go by our new name: Charisma Media. We’ve sent out "news releases" so you may have heard about this. But I decided to send this to you because I felt you would be interested.
I shared "my heart" in a column in the February issue of Charisma and told why, as the founder of this company, I feel led to make this change. The easiest way for me is to let you read my actual column below. And then below that is the press release we sent out which has the "who, what, when, where and why" journalistic angle to the story for those of you who are interested.
I’d appreciate your comments on our website about this change. Here is my column as it appears in our February issue:
Here is the press release we sent out. You’re invited to retweet this or to send out as you like:
Strang Communications Rebrands Itself as Charisma Media
The company known for the last 30 years as Strang Communications is rebranding itself as Charisma Media beginning Feb. 1.
The name change correlates with a series of recent corporate shifts, including relaunching the company’s flagship magazine and renaming its book division. Founder and CEO Steve Strang says the moves not only position Charisma Media for growth in the digital age, but also undergird the organization’s purpose of inspiring people to radically change their world through the diversified resources the company produces.
Charisma Media is best known for its magazines such as Charisma, Ministry Today and Christian Retailing. But its book group, now called Charisma House, has grown rapidly in recent years with 10 books on the New York Times best-sellers list and has become the largest part of the company. The Spanish group, called Casa Creación, was the fastest-growing part of the organization in 2009. And the company is moving boldly into digital products that include a free Charisma News app, electronic books, many e-newsletters, a robust website and digital editions of its magazines that have readership in the top tier of digital magazines nationally.
In his column in the February issue of Charisma, Strang explained the name change this way: "Charisma is our strongest brand. It refers not only to spiritual gifts but also to our calling and passion to serve God and the church. Media signifies the diversified ways we can communicate—not only in print through magazines and books, but also online, via apps and the myriad of other digital vehicles."
A new Charisma Media logo has been designed and shows the initials CM as a flame in a pot of oil, signifying the flame of the Holy Spirit. The corporate website has been relaunched as charismamedia.com, and a new sign will be erected in front of the company headquarters at 600 Rinehart Road in Lake Mary, Fla. The company’s other well-known brands such as Charisma magazine, Ministry Today, Christian Retailing, Creation House and Casa Creación in Spanish will remain the same. However, the entire book division will now go by Charisma House instead of Strang Book Group.
Long recognized as an innovator, the company has become known as the leading charismatic/Pentecostal publisher in the world. Multiple industry leaders and distributors have acknowledged it as the premier publisher of charismatic titles and health books from a Christian perspective.
Many of the company’s staff have been recognized for excellence in various ways, mostly through the Evangelical Press Association and the Florida Magazine Association. The Spanish Evangelical Products Association named Casa Creación Publisher of the Year four years in a row. The company also recently had five books sell more than 1 million copies—most recently 23 Minutes in Hell by Bill Weise and Heaven Is So Real by Choo Thomas. The company staff also reflects the ethnic diversity of the church market it serves, with 43 percent of the staff being considered "minority."
In 1975 Strang, then a 24-year-old newspaper reporter, persuaded the leaders of megachurch Calvary Assembly in Winter Park, Fla., to start a small magazine called Charisma. After rapid growth the magazine spun off on its own within six years into the company now called Charisma Media. Since that time, Strang’s wife, Joy, has helped him as co-owner to build the company, serving not only as Chief Financial Officer but also in other strategic roles, such as heading up the current rebranding process.