The Fascinating World of Christian Spanish Publishing

by | May 26, 2011 | Blogs, The Strang Report

I enjoyed attending the 19th annual Expolit trade show in Miami,
Fla., last weekend. Miami is a world of its own—or, as the joke goes,
one of the few places in the United States where a passport is required.
Miami is certainly one of the most international cities in the country
and is perfect for distributors from around Latin America. It makes
sense, then, that the premier trade show for the Spanish Christian book
and music industry is held there.

Luis Fernández, an industry veteran of more than 20 years, described
Expolit to Dr. Don Colbert, our bestselling health author who spoke at
Expolit, as “partly like NRB
[National Religious Broadcasters], partly like the International
Christian Retail Show and part bazaar.” I know that to be true because
I’ve been attending Expolit for 18 years. I’ve seen the growth of the
Spanish publishing market, and I have come to appreciate Expolits’s
cultural aspects: the trade show closing for afternoon siesta, then
staying open until midnight; the crowded aisles in the exhibit hall; or
the music blasting from nearly every booth, each one louder than the one
next door. I especially enjoy drinking sweet Cuban coffee!

Many of our English-speaking readers barely know Charisma Media
publishes in Spanish. Yet when the Lord spoke to us about expanding
internationally in the early 1990s, we started Carisma, a Spanish version of Charisma. (We did it after the Lord closed the door to our publishing Charisma
in Russia.)  At the time the Lord also sent us Tessie Güell
(now DeVore), a talented young Cuban-Puerto Rican woman who started in
our editorial department and worked her way up the ranks, and who had
the vision to start the magazine and later publish books under the name
Casa Creacion (Creation House). Instead of just translating best-selling
English books into Spanish, she had a vision to publish original books
in Spanish—many of which have become best-sellers and won awards. (To
read the Charisma News story about this year’s winners, click here.

Today Casa Creación is the fastest-growing part of
our company; Tessie has been promoted to executive vice-president of our
entire book group; and our magazine, now called Vida Cristiana
(“Christian Life”) has a circulation of 37,000 and is distributed
through churches in partnership with the National Hispanic Chrisitian
Leadership Conference, the Spanish National Association of Evangelicals.

At
Expolit, Casa Creación sponsored a breakfast on Sunday to present its
new titles and authors. The gathering started with some anointed music,
followed by a powerful message by Ron Phillips, pastor of Abba’s House
in Chattanooga, Tenn. Several of his books have been translated into
Spanish.

Phillips told a powerful testimony of how as a Baptist minister he
received the baptism of the Holy Spirit in 1989. Following his message
he ministered to scores who crowded the front of the ballroom for
ministry. Many overcome by the Holy Spirit fell to the floor, something
I’ve never seen before at a book trade show.

The Latin America revival has gone on for many years, and in some
ways the Spanish publishing industry is responding to the growth of that
revival. But Ron Phillips gave us a word at Expolit: There is still a lot
to be done in Latin America. And as Tessie DeVore told me later: “I
believe we are a part of that. Everything I can think of comes back full
circle to the fact that I believe we [Charisma Media] have a unique
calling to the Spanish-speaking world. And because of that calling we
have God’s favor, grace and anointing.”

CHARISMA NEWSLETTERS

Stay up-to-date with current issues, Christian teachings, entertainment news, videos & more.

The latest breaking Christian news you need to know about as soon as it happens.

Prophetic messages from respected leaders & news of how God is moving throughout the world. 


MORE FROM CHARISMA

How to Operate in the Power Gifts of the Holy Spirit

How to Operate in the Power Gifts of the Holy Spirit

Before Jesus ascended to heaven, He told the apostles in Acts 1:8 (NLT), “But you will receive power when the Holy Spirit comes upon you.” Jesus promises a gift that would give them comfort, power, strength and encouragement. That gift is the Holy Spirit, and that...

Messianic Rabbi: Make the Choice to Be an Outsider

Messianic Rabbi: Make the Choice to Be an Outsider

One of the wonderful things about reading through the Bible is that the more you read it, the more things you find within its pages. No matter how many times you read a verse or a series of verses, because the Bible is a living document, there will always be more to...

Kingdom Economics: Life, Liberty, and the Pursuit of Happiness

Kingdom Economics: Life, Liberty, and the Pursuit of Happiness

On July 4, 1776, the Continental Congress unanimously voted to pass a declaration of independence from Britain. Each signatory was facing death by hanging if the bold experiment failed. The Declaration of Independence declared that all men were created equal and that...

Consider This Unsung Hero of the Bible

Consider This Unsung Hero of the Bible

Sometimes, I think Martha in the Bible gets a bad rap! I am not saying that Jesus labeled Martha at all. Please hear me out. But I think we would be wise to avoid picking up and holding onto some of the dynamics in this potential sibling rivalry between Martha and...

Prophetic Word: We Are Entering the Books of Acts

Prophetic Word: We Are Entering the Books of Acts

On the morning of June 5, 2022, I was praying in preparation for the Arise Women’s Summit I was hosting near Knoxville, Tennessee, when the Lord took me into an encounter. I found myself in the library of heaven standing before a giant staircase made of extremely...

The Church Revived: 3 Keys to the Emerging Move of God

The Church Revived: 3 Keys to the Emerging Move of God

During the past two years, I believe the church at large has been in a season of returning to God. Repentance is crucial when it comes to revival. Scripture shows a clear pattern that repentance precedes the outpouring of the Holy Spirit (see Joel 2:12-28 and Acts...

RECENT ARTICLES

How Divine Wrestling Changes Our Identity

All of us at some point will hit a place of getting the wind knocked out of us. We all experience unexpected detours and times when there seems to be no way out. But there is One who lives in us,...
Spirit-Filled Pastor: How Does God Lead Us Today?

Spirit-Filled Pastor: How Does God Lead Us Today?

Whether it is the Spirit leading or forbidding in the book of Acts, or the Spirit leading throughout Christian history, it’s clear that the leading of the Spirit is important. In the Old Testament, it appears that the Spirit of God could be withdrawn completely from...

Joyce Meyer: Keys to Winning Your Race in Life

Joyce Meyer: Keys to Winning Your Race in Life

Everyone has a race to run. That just means we all have a life to live. The apostle Paul says in Hebrews 12:1 (NIV), “Therefore...let us throw off everything that hinders and the sin that so easily entangles. And let us run with perseverance the race marked out for...

What Is ‘The One Thing’ God Wants From You?

What Is ‘The One Thing’ God Wants From You?

In 1971, I was invited to spend one month in Singapore at a new institute that had been started by John Haggai. It was still in the formative stages then—a place where Asian church leaders would be trained and challenged to witness for Christ. Today, more than 40...

37 Prayers for the Suffering Persecuted Church

37 Prayers for the Suffering Persecuted Church

It was a Pentecost bloodbath and most Christians never heard about it. More than 50 Christians were killed in one of the deadliest terror attacks on Nigerians this year. Scores of gunmen rushed in to kill Christians in the midst of worship. All told, over 360 million...

Pin It on Pinterest