Christian Marketer: How Churchgoing Believers Can Turn This Nation Around

by | May 3, 2019 | Blogs, The Strang Report

It’s no secret that our culture is on a steep spiritual decline. Perhaps this is because Christians have been slow to wake up and are only beginning to do so now as more of our freedoms are being taken away.

But how do we make a difference? Greg Swan, a marketing and brand strategist, discovered something interesting while working on his wife’s Congressional race and, later on, 17 other Republican campaigns. By targeting church-going Christians, all 17 Republican politicians won their races.

I interviewed Swan about his discovery on my “Strang Report” podcast. (Listen to it in this article or by clicking here.)

“My observation is that this market [of evangelical Christians], which I’ve known since 1993, is the most powerful, underserved market in the majority market out there,” he says.

Swan knows this because, as a marketer, he has spent years researching different demographics, especially the evangelical market. He says that in the U.S., there are 77 million evangelicals, 68 million Catholics and 50 million others who aren’t evangelical but who identify as Christian.

But in order to engage this giant Christian demographic, difference-makers have to know how to tap into it. Thankfully, that’s also something Swan learned in his experience with political campaigns.

“We’re looking for the ones who actually go to church,” he says. “And they’re all over the place. The numbers are staggering. In the United States, there are 331,117 churches. In my state of Michigan, there are 10,007. We focused on that for the congressional race.”

Swan focused on reaching this market directly through their cellphones. His political team bought Sprint and Verizon first-party data. Privacy requirements prevented Swan from knowing immediately who on the list went to church and who didn’t. But he was able to conclude who were churchgoers because their devices would register in physical church locations.

Although Swan’s wife ended up losing the Congressional race, the results for other Republican races were encouraging.

“We ran 17 campaigns for this—all primaries, all for Republicans, and all of them won,” he says. “So that’s all we know. We did a test on 17, and they all won. It was a much higher than average response because the contextual relevancy because of who we were focusing on. Christians who go to church give more, and they generally do better because of the principles of giving more and living a balanced life.”

But just because this nation has so many Christians doesn’t mean the culture follows biblical principles. During his wife’s political campaign, Swan saw just how corrupted the political world is.

“My experience with politics was really eye-opening,” he says. “We put a lot of our personal money into it and then found out that a guy I’ve since I was 9 betrayed me and stole my hard-earned petitions. … People sell their souls in this business. It’s bizarre. I never saw anything like it. People lie. People steal, and they’re not truthful. We came in, made a big splash through the media, and we were immediately a mark. We were sent someone from an enemy camp to take us out.”

In his political and marketing experience, Swan has also seen just how strong the leftist agenda is in our nation.

“[Democrats] have moved on us because they’ve had a long-term agenda, like China has had and like Russia has had,” he says. “And if you look at 1950 versus now, they’re winning. … It’s the slow, one-degree-at-a-time boiling that frogs go through and the agenda. We’ve been acted on for a long, long time. And we’re just waking up.”

But Swan sees something in the evangelical community that’s strong enough to reverse the tide. He believes this is why Trump’s agenda has withstood media scrutiny and leftist attacks.

“The attitude, the power and the brains are all there,” he says of the Christian demographic. “Plus, most importantly, the majority. If the media for two years and [all its] negative stories can’t take a dent out of Trump, and then when the Mueller report comes out, it shoots up … He knows who’s in charge. It’s the evangelical Christians.”

With marketing help from strategists like Swan, Christians can tap into America’s giant evangelical demographic and actually make a difference. And Swan says it’s all about connecting on the popular level.

“In the old days, … you had one of three ways to get the message out,” Swan says. “Now, you have smart, sophisticated marketers like us who can get around anything to target the right person, the right demographic—and you’re not stunted by media.”

To listen to my full interview with Swan, click here or scroll to the top of this article. And if you enjoy my podcast, I encourage you to rate and review “The Strang Report” show on iTunes!

CHARISMA NEWSLETTERS

Stay up-to-date with current issues, Christian teachings, entertainment news, videos & more.

The latest breaking Christian news you need to know about as soon as it happens.

Prophetic messages from respected leaders & news of how God is moving throughout the world. 


MORE FROM CHARISMA

37 Prayers for the Suffering Persecuted Church

37 Prayers for the Suffering Persecuted Church

It was a Pentecost bloodbath and most Christians never heard about it. More than 50 Christians were killed in one of the deadliest terror attacks on Nigerians this year. Scores of gunmen rushed in to kill Christians in the midst of worship. All told, over 360 million...

The Man Who Spent 23 Minutes in Hell: The People I Saw in Hell

The Man Who Spent 23 Minutes in Hell: The People I Saw in Hell

In 1998, God gave me a life-changing vision of hell. I receive many questions about my experience from people all over the world, but one question I'm often asked is, "Who did you see in hell?" There are others who say they've had an experience like mine, and they...

The United States: Birthed in Prophetic Symbolism

The United States: Birthed in Prophetic Symbolism

One of the most amazing facts about the Founding Fathers of our nation is this: The one referred to as the "voice" of the revolution (John Adams) and the one referred to as the "pen" of the revolution (Thomas Jefferson) both died on the same day—July 4, 1826—exactly...

Why Did God Give ‘This’ to Me?

Why Did God Give ‘This’ to Me?

It’s a question I frequently hear. It’s one I’ve asked. And maybe it’s one you’ve asked, too. The question is, “God, why did You give this to me?” This can be any number of issues, from emotional or psychological struggles to symptoms or sicknesses, disabilities or...

No Evil Can Stop What God Has Planned

No Evil Can Stop What God Has Planned

I sense it. And I perceive a growing number of people in massive proportions sense the increasing momentum of power and might worldwide. Something is on the horizon—something more eerie and ominous than what the people of the world have ever before experienced. Even...

RECENT ARTICLES

Curt Landry: 6 Ways to Open Your Heart and Mind to God’s Voice

We are told that we must listen to God’s voice when we need to make important decisions. What does the Bible say about hearing God’s voice? How do we apply this to our everyday lives? 7 Bible Verses...
Abortion Restrictions Don’t ‘Force Religion’ on Women

Abortion Restrictions Don’t ‘Force Religion’ on Women

After the Supreme Court ruled last week 6-3 that there is no constitutional right to abortion, pro-life supporters cheered while angry pro-choice activists took to the streets to denounce the decision. Abortion advocates carried placards and shouted slogans such as...

Prophetic Word: The Books Are Open and the Scales Have Tipped

Prophetic Word: The Books Are Open and the Scales Have Tipped

As we were coming into the month of June, the halfway point of the year, the Lord began to speak to me that we are at a tipping point. How we position and posture ourselves in this month will set the tone for the next six months. A tipping point is a series of small...

3 Things God Can’t Do

3 Things God Can’t Do

 Most people will be surprised and may even gasp at that statement. You mean there are some things God can't do? Yes, it’s true. He can do anything except for these three things. {eoa} Bill and Annette Wiese founded Soul Choice Ministries in 2000 for the purpose of...

Pin It on Pinterest