Rob Hoskins and Lamar Vest
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At Year-End, Nonprofits Must Make Their Case to Donors
By Rob Hoskins and Lamar Vest
The end of the year is fast approaching. It is a time of Christmas trees, Yule logs and year-end giving. But as millions of Americans prepare to get out their checkbooks, the decision of where to give has rarely been more difficult. In tough economic times, nonprofit organizations are vying for decreasing resources and facing an uphill battle in attracting the all-important year-end donor.
(Rob Hoskins pictured left; Lamar Vest pictured right.)
For decades, year-end giving has often been driven by the stirred passions of a donor’s heart. We give because we genuinely care. Our hearts are touched by images and stories of children in poverty. Families living in squalor. Individuals that have never heard the good news that God loves them. Driven by these heart tugs, Americans currently give more than $3 billion to charitable causes each year according to the Giving USA.